Serif will eventually charge a flat $49.99 at some point in the future. Affinity’s move to Windows is even more enticing right now, as potential users can currently download the beta version at no cost. The photo editing software markets itself as a Photoshop alternative at a much lower price, selling for a one-time purchase of $49.99 compared to Adobe's asking price of $9.99/month for Photoshop access. While the app has enjoyed success on Macs, Serif recently made Affinity Photo available for Windows as a beta version.
The market changed last year, however, when Serif's Affinity Photo app took the Mac world by storm and was named the 2015 app of the year by Apple. For years, Adobe's Photoshop has been the de facto software choice for professional photographers and photo editors.
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